WHY TO USE PRINT PRODUCTION SPECIALISTS for printing marketing collaterals

Another financial year is just born and new budgets for the marketing activities have been allocated. Now most of the marketing and Sales teams will start allocating money for various activities that are planned for the next year. Schools and Colleges will reopen in end May and June and that is when sales promotion and marketing activities begin to happen. It will begin with school children’s uniforms, shoes, school bags-regular and water proofed ones. Textile companies regionally start promoting their products for school uniform clothing and Shoe companies, particularly national brands will start with their ad campaigns targeting school kids’ parents. Similarly Biscuit companies will start their activities promoting their brands with various offers targeting the same set of audience.

Once the strategies are in place, advertising agencies will be called to chalk out the plan of action for different Medias like Print, Television, Digital (Internet) and printing of POS materials…Posters, Banners etc. Once the agencies consume the maximum time to produce the creatives and very little time will be left to produce the collaterals. Clients then start enquiring for costs for execution of these printed collaterals and finalise the Vendors/Printers. As the season begins for the commercial print houses, they are in a hurry to complete as many jobs as possible before moving to the festival season rush.

This urgency usually ends up with Clients spending money on the mediocre quality of printed collaterals as there is hardly any time for the quality checking on the supplied materials by the printer. The lighter or darker looking Posters, Foam banners will be noticed by the Sales teams on market rounds and start complaining. This is where a Print Production Specialist makes all the difference with his experience and expertise. By nature Print production specialists have imbibed certain quality culture through their formative years in advertising agencies. Hiring their services for a marginally higher amount than the printer is worth its value as print production specialists take charge right from the time the artworks are handed over to them along with an Order to print. They understand the end result required and start working backwards to coordinate with agency’s art directors to get the right size to eliminate wastage which results in cost benefits, the right colour balance in the originals of the artwork to avoid ink gains (dot gains) in the final printing to ensure clarity of the visuals as per the shoot/originals. Once the printing is completed, the Print production specialist team starts coordinating with the finishing departments in the printing presses to start sorting of printed quantity to eliminate inconsistent copies and ensure only the consistently good looking copies are packed and delivered. Kiran print production services is one such company that could make a difference (visit: http://www.kiranprintproduction.com/about.html) and take care of a lot of your print sourcing head aches. 

If you have any questions, you may raise it in the comment section and I will be glad to answer those.

Rosenrot Online

Rosenrot Online