As we are deeper into the festive
season, there are any number of marketing collaterals that need to be printed
for products ranging from house hold, consumer durable, electronic, mobile
phones, white goods, textile, ready-to-wear fashion apparels, fashion footwear,
sweets n savories etc. With the busy season in mind, the spender needs to know
how to get value for money spent on collaterals.
First of all, one needs to be
calculative to the extent as to where he is going to utilise the end product.
On finalising the end use, the buyer can freeze on the quantity as most of the
times we come across the leaflets, pamphlets
that are thrown/littered on the streets. There are a couple of alternatives
like a brief product note as a newspaper insert/flyer in a mini
version in A5 size and a detailed version that may be kept in-shop for consumers
to pick up when he visits to know more about the product specification. This
way paper is also not wasted and the overall wastage will also be minimised.
It is best to continue the theme
that is running on the electronic/digital/television media to get the
continuity and brand recall. This way, the print buyer stands benefited for
the brand recall by the customer. While selecting the paper to print, chose a
thinner glossy art paper like 90 gsm art paper for the newspaper inserts and a
slightly thicker version like 135 gsm art paper for the product literature to
make an impact and save on print production costs as well. For the POS items
like Danglers,
you may choose 300 gsm art card as it
stands out without curving in the room temperature, but make sure to either
have no lamination or have lamination on both sides to prevent it from curving.
Alternately you may contact or get in touch with kiranprint for bulk and
economical printing solutions.
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