WHY TO USE PRINT PRODUCTION SPECIALISTS for printing marketing collaterals

Another financial year is just born and new budgets for the marketing activities have been allocated. Now most of the marketing and Sales teams will start allocating money for various activities that are planned for the next year. Schools and Colleges will reopen in end May and June and that is when sales promotion and marketing activities begin to happen. It will begin with school children’s uniforms, shoes, school bags-regular and water proofed ones. Textile companies regionally start promoting their products for school uniform clothing and Shoe companies, particularly national brands will start with their ad campaigns targeting school kids’ parents. Similarly Biscuit companies will start their activities promoting their brands with various offers targeting the same set of audience.

Once the strategies are in place, advertising agencies will be called to chalk out the plan of action for different Medias like Print, Television, Digital (Internet) and printing of POS materials…Posters, Banners etc. Once the agencies consume the maximum time to produce the creatives and very little time will be left to produce the collaterals. Clients then start enquiring for costs for execution of these printed collaterals and finalise the Vendors/Printers. As the season begins for the commercial print houses, they are in a hurry to complete as many jobs as possible before moving to the festival season rush.

This urgency usually ends up with Clients spending money on the mediocre quality of printed collaterals as there is hardly any time for the quality checking on the supplied materials by the printer. The lighter or darker looking Posters, Foam banners will be noticed by the Sales teams on market rounds and start complaining. This is where a Print Production Specialist makes all the difference with his experience and expertise. By nature Print production specialists have imbibed certain quality culture through their formative years in advertising agencies. Hiring their services for a marginally higher amount than the printer is worth its value as print production specialists take charge right from the time the artworks are handed over to them along with an Order to print. They understand the end result required and start working backwards to coordinate with agency’s art directors to get the right size to eliminate wastage which results in cost benefits, the right colour balance in the originals of the artwork to avoid ink gains (dot gains) in the final printing to ensure clarity of the visuals as per the shoot/originals. Once the printing is completed, the Print production specialist team starts coordinating with the finishing departments in the printing presses to start sorting of printed quantity to eliminate inconsistent copies and ensure only the consistently good looking copies are packed and delivered. Kiran print production services is one such company that could make a difference (visit: http://www.kiranprintproduction.com/about.html) and take care of a lot of your print sourcing head aches. 

If you have any questions, you may raise it in the comment section and I will be glad to answer those.

Rosenrot Online

Rosenrot Online

Importance of Printed Products

While I had stressed on the role of Print and role of Printing in my earlier blogs, let me go a step further and write about printed products. Some of the printed products include Dictionary, Dailies (Newspapers), journals, text books and atlases which provide us with knowledge and information.

Despite a level of education, it is extremely difficult to be aware of the meaning of so many words that are printed in the text books, journals etc and hence we refer dictionaries to understand the meaning of certain words which are not in our frequent use. This is where a Dictionary is handy and a must in every house, office or an institution. There is no doubt we can refer to it online but the convenience of a dictionary next to our reading material is totally different as you would agree. Once you search for the meaning of a word, you don’t end it there, but get curious as your eyes run over a couple of pages more just to know something else. That is the power and convenience of a printed product.

Dailies or Newspapers bring us the latest news everyday (of course it is a day old compared to TV News/Internet News) in detail and this is the reason we all wait eagerly every morning for the newspaper boy. Newspapers document the news in detail for us to read it at our convenience during the day. This is where advertisers take advantage to display a launch ad or a seasonal discount or announce an upcoming event as people generally run their eyes over headlines first before reading through the news of their interest. If the layout/colour scheme and position of the ad is good, it is difficult to miss it. Journals and Text books impart huge amount of knowledge that will be stored in our memories as we pursue a particular subject. 

We keep referring it frequently till at least we have gained 50-60% of what is there in the journal/text book. In fact, these will remain bibles for us for quite some time until we move to the next level. Atlases have been helpful to us right from our school days as we learnt about countries, states and districts. The basics of geographies were told to us through these and you can find a latest & detailed Atlas in most of the Institutions/Offices. You see the maps and atlases on Google for finding locations and have gone one step further in GPRS and help us reach an unknown/new destination without much difficulty.

Hope the above information was useful, let me come back later with little more.

ROLE of Printing

Hi guys, continuing from my previous blog/post on Role of Print, I would like to emphasize the importance of printing and printed products. When you need to spread the knowledge far and wide, printed literature are the only way considering the connectivity issues. The printed literature can easily be distributed among the masses to ensure the message is conveyed across

When you need to make an announcement regarding launch of a consumer product, print media does the job quickly – it could either be through an ad in the print media or through slipping inserts in newspapers. The benefits are well understood by most of the popular consumer product manufacturers and advertising agencies who undertake such activities. This also happens to be one of the most tried and tested modes of launch activity which is well supported by outdoor media like hoardings, electronic media and internet (digital) media. Product literature, fliers, price lists are some of the most sought after printed products commercially as they give the details the consumers are looking for. When there is a festival season approaching, the retailers boost their sales activities using printed Point of Sale materials (POSM) to attract consumers’ attention in the retail outlets. You may have noticed plenty of Danglers, Streamers and buntings used in the showrooms that decorate the whole area giving a festive and colourful look.

When most of us started our schooling in our childhood, we were introduced to slates where we scribbled the alphabets and numbers to learn our basics in literature. when we progressed gradually to write alphabets and numbers fluently, we started to learn words, sentences, paragraphs and similarly ones, tens, hundreds and thousands in counts.

In the next stage, we were more fluent in reading and writing as our teachers started to teach us showing illustrative books to explain meanings pictorially. Over a period of time we started reading and understanding by ourselves all the stories and narrations in the books and similarly the basic maths were also understood. In the next phase, our mind became independent to choose what we wanted to read or practice with the use of printed books.

Today most of us are professionals in different fields and who can forget books? There are hardly any…as everyone would have used printed books and even continue to use them. Reading always gives a lot of thrill just like listening to stories as the joy and excitement of imagination knows no bounds. I am sure you would rather listen to a popular song and visualise the song in your mind than watch it on TV. Similarly when you read a novel/story, the thrill of imagination is totally different. But to read, you still need books and that needs the support of printing. Despite the advent of Digital era, printing will survive as you still look forward impatiently to your newspaper boy in the morning knowing fully well you can surf the net for the news. One cannot be on the system/net all the time as you will be disconnected from physical human contact.

Friends, don’t give up reading habits and encourage others to read by sharing the thrill of reading with your friends, next generation, kit and kin.