ROLE of Printing

Hi guys, continuing from my previous blog/post on Role of Print, I would like to emphasize the importance of printing and printed products. When you need to spread the knowledge far and wide, printed literature are the only way considering the connectivity issues. The printed literature can easily be distributed among the masses to ensure the message is conveyed across

When you need to make an announcement regarding launch of a consumer product, print media does the job quickly – it could either be through an ad in the print media or through slipping inserts in newspapers. The benefits are well understood by most of the popular consumer product manufacturers and advertising agencies who undertake such activities. This also happens to be one of the most tried and tested modes of launch activity which is well supported by outdoor media like hoardings, electronic media and internet (digital) media. Product literature, fliers, price lists are some of the most sought after printed products commercially as they give the details the consumers are looking for. When there is a festival season approaching, the retailers boost their sales activities using printed Point of Sale materials (POSM) to attract consumers’ attention in the retail outlets. You may have noticed plenty of Danglers, Streamers and buntings used in the showrooms that decorate the whole area giving a festive and colourful look.

When most of us started our schooling in our childhood, we were introduced to slates where we scribbled the alphabets and numbers to learn our basics in literature. when we progressed gradually to write alphabets and numbers fluently, we started to learn words, sentences, paragraphs and similarly ones, tens, hundreds and thousands in counts.

In the next stage, we were more fluent in reading and writing as our teachers started to teach us showing illustrative books to explain meanings pictorially. Over a period of time we started reading and understanding by ourselves all the stories and narrations in the books and similarly the basic maths were also understood. In the next phase, our mind became independent to choose what we wanted to read or practice with the use of printed books.

Today most of us are professionals in different fields and who can forget books? There are hardly any…as everyone would have used printed books and even continue to use them. Reading always gives a lot of thrill just like listening to stories as the joy and excitement of imagination knows no bounds. I am sure you would rather listen to a popular song and visualise the song in your mind than watch it on TV. Similarly when you read a novel/story, the thrill of imagination is totally different. But to read, you still need books and that needs the support of printing. Despite the advent of Digital era, printing will survive as you still look forward impatiently to your newspaper boy in the morning knowing fully well you can surf the net for the news. One cannot be on the system/net all the time as you will be disconnected from physical human contact.

Friends, don’t give up reading habits and encourage others to read by sharing the thrill of reading with your friends, next generation, kit and kin.