While I had
stressed on the role of Print and role of Printing in my earlier blogs, let me
go a step further and write about printed products. Some of the printed
products include Dictionary, Dailies (Newspapers), journals, text books and
atlases which provide us with knowledge and information.
Despite a level of education, it is extremely difficult to be aware of the meaning of
so many words that are printed in the text books, journals etc and hence we refer
dictionaries to understand the meaning of certain words
which are not in our frequent use. This is where a Dictionary is handy and a
must in every house, office or an institution. There is no doubt we can refer
to it online but the convenience of a dictionary next to our reading material
is totally different as you would agree. Once you search for the meaning of a
word, you don’t end it there, but get curious as your eyes run over a couple of
pages more just to know something else. That is the power and convenience of a
printed product.
Dailies or
Newspapers bring us the latest news everyday (of course it is a day old
compared to TV News/Internet News) in detail and this is the reason we all wait
eagerly every morning for the newspaper boy. Newspapers document the news in
detail for us to read it at our convenience during the day. This is where
advertisers take advantage to display a launch ad or a seasonal discount or
announce an upcoming event as people generally run their eyes over headlines
first before reading through the news of their interest. If the layout/colour
scheme and position of the ad is good, it is difficult to miss it. Journals and
Text books impart huge amount of knowledge that will be stored in our memories
as we pursue a particular subject.
We keep referring it frequently till at least
we have gained 50-60% of what is there in the journal/text book. In fact, these
will remain bibles for us for quite some time until we move to the next level.
Atlases have been helpful to us right from our school days as we learnt about
countries, states and districts. The basics of geographies were told to us
through these and you can find a latest & detailed Atlas in most of the
Institutions/Offices. You see the maps and atlases on Google for finding
locations and have gone one step further in GPRS and help us reach an
unknown/new destination without much difficulty.
